BRANDING

Welcome sign for Brandeis Bardin Campus of American Jewish University, mounted on a wooden frame outdoors with trees in the background.
Logo of American Jewish University on a dark blue background.

I developed an updated, cohesive branding system for American Jewish University that honored the university’s historic roots while improving legibility and scalability. The work followed a straightforward, efficient process and established a much-needed, clearer branding hierarchy with meaningful symbolism integrated, rather than being tacked on.

Collection of six images showing various logos and items, including a canvas bag with a tree design and 'Canyon Crest Conservancy,' a laptop with an 'Frost Equity Initiative' sticker, a T-shirt with Lady Liberty and the text 'NYC Says Enough,' a purple keychain with a palm tree and 'Susank Sanford' logo, a business card with the 'Nightingale and Associates' logo, and a smartphone displaying the 'Click Squad' logo.

This sampling of my logo work represents a small cross-section of projects for clients across sectors including real estate, conservation, cybersecurity, and education. Each logo was designed to express a distinct brand personality while maintaining clarity, flexibility, and consistent performance across applications.

  1. Alignment: We discuss your goals and success criteria to guide design decisions. You’ll share elements your logo must contain (such as specific text or symbols), preferred colors, symbols or other elements to use or avoid, and primary places the logo will be used (brochures, social media, etc)

  2. Initial Concepts: Three distinct logo concepts with usage mockups and market context are delivered for exploration.

  3. Feedback: You select one concept to refine and share prioritized notes.

  4. Refinement: Within 3 business days, I provide 3 variations of the selected concept.

  5. Final Tweaks: You choose a preferred variation and we’ll explore minor adjustments if needed during this last revision stage.

  6. Finalization: Within 3 business days, I deliver 3 final logo options for selection, with mockups.

  7. Delivery: Within 3 business days of sharing your choice, you receive the full logo file package and a concise usage guide!

LOGO PROCESS

TESTIMONIALS

“Angie worked on the logo for Frost Equity Initiative and we LOVED the design. She led us through a thorough requirements gathering process that enabled us to find a creative, fun logo that reflected our nonprofit’s brand. The design scaled beautifully and works perfectly for our social media profiles, merch and signs.”

LaRhonda “Ronnie” Frost, Nonprofit Executive Director/Founder

“Angie completed logo and branding design for my municipal government department, and I am thrilled with the entire experience! I was referred to Angie by a mutual contact, and she was both professional and warm as she guided me through the initial phase of the process. Angie provided me with PDF files that explained the entire process and individual steps as well as ones that guided my future use of the different formats of the files.”

Jay Meashey, Community and economic developer and innovator

❮ Maps
Digital ❯

  • "Angie’s scientific graphic design work is phenomenal. She's wonderful to work with! If you need illustrations or graphics for papers and presentations, she will help you understand how to use data viz to your advantage."

    Alyssa Burgart, MD, Stanford University School of Medicine

  • "Angie helped me revitalize content to bring the latest in visual optimization to my client proposals. Her content directly contributed to over $100,000 in sales within 3 months of delivery."

    Richard Hankins, Salesforce, Former S&P Global

  • "Angie is an exceptional designer who truly understands our brand. Whether it's a tight deadline or a last-minute request, she consistently produces high-quality work with remarkable efficiency."

    Michelle Starkman, VP Communications, American Jewish University

  • "Angie has been such an impactful part of elevating my business and increasing the accessibility of my workshop facilitation - reach out to her for brilliant design and incredible attention to detail."

    Oumou Sylla, LMFT

  • "Angie completed logo and branding design for my municipal government department, and I am thrilled with the entire experience!"

    Jay Meashey, Community and Economic Development

  • "Angie is a talented and meticulous designer. She exemplifies both creativity, and professionalism."

    Rebecca Gordon, Experience Research Manager, Adobe

  • "Working with Angie felt so comforting. She I felt confident and cared for throughout the entire process; and the design! So easy to read. So nice on the brain and eyes."

    Laila Makled, Event Producer, Facilitator, Mental Health Educator

  • "Oh my gosh! My team jumped on your website and they are saying, 'I just love those examples! Just takes your breath away in the most amazing way…'"

    Steffen Christensen, Senior Foresight Analyst at Government of Canada