I bring clarity to complexity – because expertise doesn’t speak for itself.

Expertise:
Print and digital layout, infographics, presentations, publications, logos, marketing collateral, events

Approach:
Rooted in design principles proven to broaden engagement with clarity, accessibility, and authenticity

Experience:
Fortune 500 clients and entrepreneurs alike in STEM, education, healthcare, and beyond

Vetting:
LA Mayor’s Office, LA County Dept. of Arts & Culture, and the U.S. Department of Defense

Education:
A BA in Design informed by an MA in Psychology, with an ongoing focus on legibility and inclusivity

  • “We must design for the way people behave, not for how we would wish them to behave.” - Donald A. Norman

  • "Design is the intermediary between information and understanding." - Hans Hoffman

  • "I strive for two things in design: simplicity and clarity. Great design is born of those two things." - Lindo Leader

  • "Everything is designed. Few things are designed well." - Brian Reed

  • "A designer has achieved perfection not when there is nothing left to add, but when there is nothing left to take away." - Antoine de Saint-Exupéry

  • "Design is intelligence made visible." - Alina Wheeler

  • “The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.” - Charles Eames

  • “Get rid of everything that is not essential to making a point.” - Christoph Niemann

  • “People ignore designs that ignore people.” - Frank Chimero

  • “Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.” - Irene Au

  • “No design works unless it embodies ideas that are held common by the people for whom the object is intended.” - Adrian Forty

  • “Bad design shouts at you. Good design is the silent seller.” - Shane Meendering

  • “Good art inspires; Good design motivates.” - Otl Aicher

  • “A graphic designer is a machine that turns coffee into beautiful, functional imagery.” - Lisa Manson

  • "A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that sh*t is unnecessary.” - Mike Monteiro