Taking the Plunge: Full-time to Freelance


I’m generally very risk averse and never thought I’d want to be a freelancer — until I did. It was like waking up and suddenly liking cilantro. Unthinkable.

I’d been a full-time, mostly in-house designer for the bulk of 20 years in both Chicago and Los Angeles. This past fall, I found myself increasingly frustrated at my current job and having a lot of fun working with a regular freelance client. I think the proximity to turning 40 gave me perspective: Life is short, and I didn’t like how I was spending my days. Suddenly, I found myself reading articles with titles like “Am I Ready to Freelance,” and the resounding answer appeared to be yes. Soon, I gave my two weeks’ notice at a company where people really only leave if they’re retiring, get laid off or, shall we say, go to the cubicle in the sky.

After six months of the expected ups and downs but still feeling no regret, I asked members of the Freelancing Females group on Facebook why they switched to freelancing. I suspected the reasons would vary more than I’d have expected before I’d made the change myself. The responses fascinated me, and most common reason may surprise you.

Click here to continue reading

Free Logo Evaluations!

I’ve been a graphic designer with an increased focus on logos for nearly 20 years. Very often, I find myself in a bit of an awkward situation - I’ll see someone’s logo and immediately think of changes (sometimes small ones!) that would make a huge impact on their branding and marketing efforts.

I don’t say anything for a few reasons:

  1. Logos are personal, especially for small businesses. They’re a symbol of an entrepreneur’s goals and talents, and constructive criticism can be tough to hear, especially if a friend or family member created the logo.

  2. In some cases, the person who hired the logo designer paid a bargain-basement OR inflated price, regrets it, and would prefer to pretend the whole thing never happened. Meanwhile, the logo continues to represent them badly.

If you’re someone who wants insight into maximizing your logo, click here to get in touch by February 28 and I’ll send you straightforward feedback and guidance on your logo.

I’ll answer questions including:

  • Is your logo legible at very small sizes (important for social media)?

  • Is your logo going to look dated in the near future?

  • Will your logo require extra production expenses (for example, when screen-printing)?

  • Is your logo clear and recognizable at a distance?

  • Will colorblind and visually-impaired people be able to see your logo clearly?